The Naples real estate market closed out 2025 with renewed energy, clearer signals of balance, and strong performance at the high end — a combination that sets the stage for a healthier, more sustainable market in 2026.
According to the December 2025 Market Report from the Naples Area Board of REALTORS® (NABOR®), overall closed sales rose sharply, buyer confidence improved, and sellers demonstrated a growing willingness to negotiate — all signs of a market recalibrating rather than retreating.
Closed Sales Surge as Buyer Activity Strengthens
Closed sales across Naples increased 28.8% year-over-year, rising from 600 sales in December 2024 to 773 closed sales in December 2025. This marks the seventh consecutive month of improving closed sales, underscoring consistent buyer engagement despite higher interest rates and elevated price points.
Heading into 2026, Naples recorded 8.3 months of inventory, placing the market firmly in more balanced territory. While this level of inventory gives buyers additional choice and leverage, it also supports transaction velocity — an important factor for long-term market stability.
Pricing Trends Reveal a Shifting Buyer Mix
Pricing data in December tells a nuanced — and important — story.
• The median closed sale price declined 5% compared to December 2024.
• The average closed sale price increased 4.5% year-over-year.
This divergence is not a sign of weakness. Instead, it reflects a shift in the mix of properties selling. Increased activity in both:
• ultra-luxury properties, and
• more attainable price points
has widened the range of transactions, pulling the median price down while pushing the average higher.
In short: Naples is selling more homes — at more price levels — including some very high-end sales.
Luxury Market Continues to Lead
The luxury sector remains one of Naples’ strongest performers.
• Properties priced $1.5 million and above continue to outpace sales in other price categories.
• Closed sales of homes priced over $5 million increased 16.6% during 2025.
• In the Naples Beach area (zip codes 34102, 34103, and 34108), closed sales surged 52.3% in December, even as the median closed price rose 15%.
This level of performance confirms that Naples’ beachfront and luxury markets remain highly desirable for both primary and second-home buyers, even in a more normalized interest rate environment.
Pending Sales Signal Opportunity — and a Warning for Sellers
Pending sales in December rose 12.5% year-over-year, increasing from 626 pending sales in December 2024 to 704 in December 2025. While overall pending activity remained similar year-over-year, there is an important caveat:
Approximately 20% of pending sales did not close.
For sellers, this underscores a critical point:
When buyers return after inspections with repair requests or concessions, strategic negotiation may be preferable to risking a failed transaction. With more inventory available, today’s buyers are more willing to walk — and sellers who adapt tend to succeed.
What This Means for Buyers and Sellers in 2026
• Buyers benefit from increased inventory, stronger negotiating power, and more selection across price ranges.
• Sellers who price accurately and remain flexible are seeing strong results — especially in desirable neighborhoods and luxury segments.
• Luxury properties, particularly beachfront and high-end homes, continue to outperform the broader market.
As Naples transitions into a more balanced environment, informed strategy — not timing alone — will define success.