TL;DR If you only read one thing, read this:
- Closed sales increased 16.5%
- Pending sales increased 14.9%
- Inventory dropped 23.4%
- Luxury homes from $7M to $40M continued selling
- Condo sales jumped 27.7%
- Buyers still have opportunities—but the window is narrowing.
As someone working daily with affluent buyers relocating to Naples, I believe this market is showing remarkable strength, even though many expected the opposite.
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Naples Real Estate Is Defying Expectations
One question I’ve been hearing repeatedly from clients is:
“Isn’t Florida slowing down?”
The answer—at least in Naples—is no.
The June 2026 Naples Area Board of REALTORS® Market Report shows one of the strongest June markets we’ve seen in years.
Overall closed sales increased 16.5%, rising from 756 transactions in June 2025 to 881 in June 2026.
Even more encouraging, pending sales climbed nearly 15%, indicating continued momentum heading into the second half of the year.
For buyers, investors, entrepreneurs, family offices, and executives relocating to Florida, these aren’t just statistics. They’re signals.
Signals that confidence remains exceptionally strong in one of America’s premier luxury real estate markets.
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Why This Matters to High-Net-Worth Buyers
Many affluent buyers aren’t simply purchasing another home.
They’re buying:
- Lifestyle
- Tax advantages
- Asset diversification
- Legacy properties
- Waterfront living
- Family compounds
- Long-term wealth preservation
Naples continues attracting:
- Ultra-high-net-worth families
- Tech founders
- Hedge fund executives
- Private equity professionals
- Entrepreneurs
- Professional athletes
- Family offices
- International investors
When demand from these buyers remains elevated while inventory contracts, premium properties become increasingly competitive.
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Inventory Is Shrinking Faster Than Many Expected
One of the biggest stories isn’t just sales. Its supply.
June inventory declined 23.4%, dropping from 6,189 homes to 4,741 homes.
Months of inventory also fell dramatically:
- June 2025: 9.7 months
- June 2026: 6.3 months
New listings also declined almost 10% during June and are down more than 11% year-to-date.
This combination tells an important story: Demand remains healthy while fewer homeowners are listing their properties.
That naturally places upward pressure on desirable homes.
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Luxury Real Estate Continues to Lead
One of the biggest misconceptions about today’s market is that luxury buyers have disappeared. That simply isn’t happening in Naples.
Some highlights include:
Port Royal & Aqualane Shores
- Seven luxury closings
- Sales ranging from $7 million to $40 million
Old Naples
- Seven luxury closings
- Sales ranging from $2 million to $27 million
These numbers do not even include private off-market transactions, which continue to represent a meaningful portion of luxury activity.
In my experience, many ultra-high-net-worth buyers value discretion, some even requiring NDAs, making private sales an important part of the Naples luxury market.
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The Condo Market Is Making an Impressive Comeback
Over the past several years, many buyers hesitated because of:
- Structural reserve requirements
- Rising insurance premiums
- Special assessments
- Building compliance costs
Now we’re seeing confidence return.
June condominium sales increased 27.7% year-over-year.
Pending condo sales are up more than 48% year-to-date.
Luxury condominiums are also gaining momentum.
During June alone:
- 39 condominium sales exceeded $2 million
- The highest reported sale exceeded $8 million for a waterfront penthouse in North Naples.
As inventory tightens, premium waterfront condominiums continue attracting significant interest from buyers seeking lock-and-leave convenience without sacrificing privacy and luxury.
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Sellers Continue Negotiating From a Position of Strength
Despite more balanced market conditions than during the pandemic boom, sellers continue achieving excellent pricing.
Homes sold for an average of 94.5% of their most recent list price, slightly higher than last year.
This tells me buyers remain willing to pay for:
- Exceptional locations
- Updated properties
- Waterfront homes
- New construction
- Well-priced luxury residences
Pricing strategy still matters, but quality homes continue finding buyers.
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Common Mistakes Buyers Are Making
I continue seeing several avoidable mistakes.
Waiting for a major price correction
The Naples luxury market has repeatedly demonstrated resilience.
Assuming all Florida markets behave the same
Naples operates differently than many other Florida cities because of limited land, affluent buyers, and global demand.
Ignoring off-market opportunities
Many exceptional luxury homes never reach the MLS.
Focusing only on purchase price
Taxes, insurance, HOA fees, flood zones, and long-term ownership costs all deserve careful evaluation.
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Actionable Takeaways
If you’re considering purchasing in Naples during 2026:
✅ Get financing or proof of funds prepared before touring.
✅ Understand neighborhood-specific inventory.
✅ Explore both on-market and private opportunities.
✅ Work with a luxury specialist familiar with high-value negotiations.
✅ Consider long-term appreciation rather than short-term market timing.
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Why I Believe Naples Continues to Outperform
I’ve watched multiple market cycles over the years.
What continues to impress me about Naples is its unique combination of:
- Limited waterfront inventory
- Strong demographic migration
- Wealth migration into Florida
- High quality of life
- Exceptional golf communities
- World-class boating
- International appeal
These fundamentals continue supporting long-term demand.
While every market experiences normal cycles, Naples continues distinguishing itself as one of America’s premier luxury real estate destinations.
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Final Thoughts
Make no mistake—
The June 2026 Naples real estate market is HOT.
The numbers tell a compelling story.
Luxury buyers remain active.
Inventory continues tightening.
Condominiums are recovering.
Demand remains resilient.
If you’re considering relocating to Naples, investing in luxury real estate, or purchasing a waterfront residence, understanding today’s market can help you make informed decisions before opportunities become more limited.
If you’d like a confidential consultation or access to exclusive on-market and private luxury listings, I’d be happy to help.
Explore More:
- [Luxury Waterfront Homes in Naples]
- [Naples Golf Communities]
- [Relocating to Naples, Florida]
- [Market Reports & Luxury Insights]
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Frequently Asked Questions
Is Naples still a good place to buy luxury real estate in 2026?
Yes. June 2026 data shows increased sales activity, declining inventory, and continued strength in the luxury segment.
Why are luxury homes selling so well?
Naples continues attracting affluent domestic and international buyers seeking lifestyle, tax advantages, wealth preservation, and waterfront living.
Is the condominium market recovering?
Yes. Condo sales increased 27.7% year-over-year, with pending sales up more than 48% year-to-date.
Is inventory increasing or decreasing?
Inventory decreased 23.4% compared to June 2025, giving buyers fewer choices than one year ago.
Should buyers wait?
Every buyer’s situation is different, but waiting solely for significantly lower prices may result in fewer available properties and increased competition.